For Vietnam IT vendors planning to go global, the foundation of a successful market entry strategy is clarity: knowing exactly who your ideal client is and how to reach them. Without a well-defined Ideal Client Profile (ICP), even the best sales efforts risk being wasted on the wrong prospects. Step 1: Defining Your ICP An […]
Entering new international markets is no longer an option for ambitious IT companies—it’s a necessity. With digital transformation accelerating worldwide, tech firms must consider market entry and global expansion strategies to remain competitive and unlock new revenue streams. Why Global Expansion Matters The IT sector thrives on innovation, speed, and connectivity. By expanding globally, companies […]
For Vietnam IT vendors planning to go global, lead generation is the bridge between market entry research and actual revenue. Even with a great service offering, entering competitive markets like Europe, the US, and Australia requires a well-defined plan to attract and convert qualified leads. Why Lead Generation Matters in Market Entry Without consistent and […]
For Vietnam IT vendors with ambitions to go global, effective market research is the cornerstone of a successful market entry. Without it, even the most skilled teams risk misaligning their offerings with client expectations in competitive markets like Europe, the US, and Australia. What Information Should Be in Your Market Research? A good market research […]
When a Vietnam IT vendor plans market entry into Europe, the US or Australia, pricing is one of the highest-leverage decisions you’ll make. Price too low and you signal low quality; price too high and you never get a discovery call. In this guide — written from the perspective of a consultant who helps Asian […]
For Vietnam IT vendors, market entry into global territories can be both a growth opportunity and a high-stakes challenge. As a consultant helping Asia-based IT companies go global, we’ve seen brilliant teams lose deals not because of tech quality, but because they overlooked critical market differences. This post covers the most common risks and missteps […]
Global market entry in IT outsourcing in Vietnam is no longer a distant dream—it’s an achievable goal for ambitious vendors. Vietnam’s IT outsourcing industry is renowned for high-quality software development, competitive costs, and a rapidly growing talent pool. Yet, many Vietnamese IT companies struggle to scale beyond local borders due to limited exposure, lack of […]
There is a hard truth when expanding your IT services globally: 80% of your sales team’s time is probably wasted on the wrong prospects. One game-changing step? Mastering lead qualification. Here’s The 4-Step Lead Qualification Framework to stop wasting time and start targeting buyers who are ready to pay. 1. Is This Lead in Your […]
If You Hate Lead Generation, You’re Not Alone — But You’re Also Not Growing. It’s repetitive, slow, and often feels like shouting into the void. But here’s the brutal truth — without a steady stream of qualified leads, your global expansion is just a fantasy. So if you’re serious about scaling up and breaking into […]
Picture this: you launch into a new market and watch years of hard work unravel in weeks—no contracts, no clients, and sunk costs sky‑high. In this article, we will point out four brutal missteps that can wreck your global expansion plan and Exactly How to Mitigate them 1. Cultural Misalignment […]