For Vietnam IT vendors with ambitions to go global, effective market research is the cornerstone of a successful market entry. Without it, even the most skilled teams risk misaligning their offerings with client expectations in competitive markets like Europe, the US, and Australia.
What Information Should Be in Your Market Research?
A good market research collects the right data, interprets it in context, and turns it into actionable insights. For IT outsourcing expansion, here’s what to focus on:
1. Market Size & Demand
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Overall size and growth trends of the IT outsourcing industry in each target market.
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Leading sectors that outsource IT services — for example, fintech and e-commerce in the UK, healthcare in the US, mining and logistics in Australia.
2. Client Expectations & Buying Behavior
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Decision-making speed: The US often values rapid ROI, while Europe may prefer long-term relationship building.
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Preferred engagement models — fixed-price, time-and-material, or dedicated teams.
3. Competitive Landscape
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Who your main competitors are, what they charge, and how they position themselves.
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Their service quality benchmarks and client success stories.
4. Regulatory & Compliance Requirements
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Data privacy laws such as GDPR in Europe or HIPAA in the US.
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Contract, tax, and labor rules that could affect project delivery.
5. Cultural & Communication Insights
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Negotiation style, meeting etiquette, and communication preferences in each market.
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Awareness of regional holidays and working hours to avoid project delays.
What Makes a Good Market Research?
A strong market research for market entry should be:
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Accurate: Based on up-to-date, credible sources, not outdated or anecdotal data.
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Actionable: Provides clear next steps, not just raw numbers.
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Specific: Focused on your IT outsourcing niche, not generic IT trends.
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Comparative: Allows you to evaluate multiple target markets side-by-side.
Bottom line: Market research isn’t just a pre-launch checklist — it’s your navigation system for global expansion. For Vietnam IT vendors, a well-researched market entry plan ensures you go global with clarity, adaptability, and a higher chance of long-term success.