For years, businesses in Asia focusing on IT and manufacturing have relied on personal relationships to expand into new markets. And to be fair, it works – at first. Deals come in, networks open doors, and things move forward.
But here’s the hard truth: this approach doesn’t scale.
If you’re serious about growing your business in IT outsourcing, Asia manufacturing, or any other competitive global industry, you need more than relationships to succeed. Here’s why:
The Problem with Relying on Relationships
- You’re not in control
Your business depends on someone else’s network, not your own efforts. That’s a risky position to be in. - Leads are unpredictable
How many leads will you get next month? No one knows—not you, not your connections. - Relationships are fragile
A single mistake can strain a key partnership. Suddenly, your pipeline is gone. - High costs
Ever calculate how much you’re paying in commissions? In many cases, it’s eating into your profits. - Limited growth potential
Your friend’s network, no matter how extensive, can only take you so far.
This strategy might get you started, but it will never get you to where you want to go.
The Better Alternative: Build Your Own System
What’s the solution? Simple: stop relying on others and build a structured sales and marketing system that puts you in control.
Here’s what happens when you do:
- Predictable business
With a proper system in place, you can forecast how many leads, clients, and deals you’ll close. - Sustainable growth
Your success isn’t tied to someone’s willingness to connect you with the right people. - Higher profits
No more splitting your revenue with intermediaries. - Unlimited potential
You can scale your efforts and enter new markets without limits. - Scalability
Once you’ve built a system, it’s easy to replicate it in different regions.
Yes, It’s Hard. But It’s Worth It.
I’m not saying this is easy. Building a system takes time, effort, and upfront investment. You’ll make mistakes along the way. But if you’re in Vietnam outsourcing, Asia IT, or Asia manufacturing, the benefits are massive.
A scalable, sustainable, and profitable business isn’t just a pipe dream—it’s within reach if you’re willing to do the work.
So, are you ready to take control of your growth?
You can learn about strategies and approaches on our YouTube channel, where we share valuable insights for companies going through the process of global expansion.